VIew the latest newsletter | Posted in February, 2014
Optiro provides quality, independent advice to mining and exploration companies, their advisors and investors. In an effort to spruce up how they get the latest information to their clients and direct more potential customers back to their website, they approached us to create an easy-to-use email newsletter.
The scope of the project was simple: deploy an email newsletter that is simple to use, looks great, provides detailed open reports and can draw content straight from the Optiro website. The purpose: to keep followers of Optiro up-to-date and direct people back to the website.
In response, we set up a service, Design City’s inTouch email campaigner, that draws in news and links straight from the Optiro website’s RSS feed and lets content writers edit releases in a simple editor. Along with robust subscriber management and detailed reports on newsletter deliveries, bounces and signups, inTouch helps Optiro deliver their latest news to thousands of subscribers.
Are you thinking about how you can keep 'top of mind' with your current and prospective clients? We can help—get in touch today.