Visit AMS website

Aussie Modular Solutions (AMS) engineers, designs, manufactures and installs modular buildings for the resource, commercial and residential sectors. Formerly Aussie Portables and Alternative Living, the newly formed AMS needed to leverage its reputation as one of Western Australia’s most trusted modular, prefab and transportable providers and create a strong online identity to cut through in a very competitive market.

Design City were engaged to design and build the AMS website from the ground up, utilising the existing materials from the previous companies as well as the newly developing materials that were somewhere between planned and being created.

We initially sat down with AMS to work through the site information architecture and content strategy. We decided to move forward with a client-focused strategy as the diverse target audience of the company leant itself to creating focused areas of the site for specific user groups. We worked with a web copywriter and AMS to create the content specifically for the web and looked at innovative intelligent ways we could have users interacting with the site.

The site itself was built from the ground up to be a showcase for the new brand, the sectors and the floorplans. The content management system was customised to enable quick and easy editing of the many areas of the site - AMS can control pretty much everything on the site, which is how we like it. As well as creating a site that is exceedingly search engine friendly, we have also maintained an ongoing search engine optimisation (SEO) programme for the site that is designed to compliment their search engine advertising campaign. Finally, the site is cross browser and device compatible (meaning all browsers back to IE6 and smartphones), works without flash or javascript and built with standards, accessibility and usability in mind. It's one of our personal favourite sites.

We needed to refocus our website to attract more customers for our residential product line. The website redesign looks great and the changes were put through with little effort and no issues. Design City we easy to deal with and patient in accommodating for our busy work schedules.

Terry Birnie, Operations Manager—Aussie Modular Solutions