Design City

Design City Brand Identity

Design City Branding

Where would a brand showcase be without a portfolio of one of the most important brands we manage - our own! From website design to stationery and advertising, we hope to give you a more in-depth look at our creative brand, the reasons and decisions behind the creative executions as well as some behind-the-scenes looks at the processes involved.

Check out some of Design City's latest branding below.



We recently put an advert into Campaign Brief magazine to show off our new branding and website – with an emphasis on the value of good branding. The advert ended with a simple link to our brag (what you’re reading right now). We love the term ‘brag’. It’s this great tongue-in-cheek expression; the epitome of what graphic and web designer portfolios are about: showing off! 

The advert is an extension of our current branding, using bold typographic styles and monochrome colours. The key phrase encourages readers to consider the value of good design that delivers great branding. Inspired by the vintage badges (that are oh-so popular with hipsters these days!), we created a raised red badge to draw the reader’s attention to the brag and the matching web address. In fact, we like the buttons so much, we’re going to make our own range – so stay tuned!

How are you representing your brand in your advertising and marketing campaign? Clear messaging and focussed design provide consistency and consolidate your brand value. Off-target adverts can dilute your current brand value – like a game of tug-of-war, pulling in different directions gets you nowhere, quickly.

Effective branding builds trust and promotes awareness. If you’re looking to take your brand to the next level, perhaps we should have a chat.


National Winner 2012

Australian Web Awards

Best Overall Mobile Website, Australian Web Awards 2012

View All Awards

With a renewed brand, identity and style launched at the beginning of 2012, it was time for Design City to have a website to match. We set about creating a site that maintained our uniqueness, brought the new brand to life and allowed us to grow. It’s aim, to reflect what we stand for, our inspirations, our goals, showcase our work and give you an insight into what we do. So it is with much excitement we welcome you to our new website.

This ‘brag’ as we’ve called it is relatively new for us: a place where we can share our thoughts, brand inspirations, design news; and yes, even brag about our latest projects. We aim to keep our website evolving along with our brand, so keep checking back with us, subscribe to our web feed or like us on Facebook, to see what we are up to and to view our latest work. 



We were looking to create new business cards that worked with our new branding and really focus on the sustainable and dual-purpose nature of design. Before coming up with the final concept for the cards, we knew that we had to create cards that could fulfil a few simple tasks:

  • They needed to be a normal card size while still being different (something we got lots of compliments on from our previous cards!)
  • They should showcase the possibilities and even inspire people's imaginations
  • They needed to be reusable in some meaningful way.

Firstly, we went with a boxboard stock that really feels recycled and gives that cards some real texture and warmth. We then ran a few tests on different printing methods and ended up foiling the cards with white and black foil to achieve the vivid colours on an uncoated stock.

In order to keep the cards reusable, we created a square bookmark with a custom diecut around the logo that can perforate away from the contact details and be used to keep your place in a book or document - at home or in the office.


For our office we wanted a space that had a creative impact. We decided a chalkboard wall was a fun concept – It’s durable, reusable, functional and provides an interchangeable space where we can share and display inspirational design thoughts and quotes. Now when clients enter our office, they’re greeted with a hand-drawn chalked wall designed to spark the creative side in everyone (or provide something to stare at if you want a distraction!).