Hot Chili Limited / 2015 Annual Report
Following a landmark deal with Chilean resource major CMP, Hot Chili were keen to evolve the 2015 annual report to reflect their success.
Angled shapes, in striking red, highlight important areas and drawing the eye to photo captions.
Break-out quotes overlaid on panoramic landscape photos create dynamic double page spreads that show the sheer scale of operations. Clean one and two column layouts use large header fonts for legibility in print and online.
To further enhance the colour of the images and maps, premium-coated paper was used for the front section. The financial section was printed black and white on sustainable-uncoated paper to reduce environmental impact and delivery/printing costs. With the clever use of fonts and consistent styling the transition from colour pages to black and white is seamless. Complicated tables and large areas of black text become easier to read against the high contrast of the white paper.
The document is a valuable marketing tool for shareholders across the globe. On-brand design is keeping Hot Chili on-track to become one of the few ASX-listed copper producers.