Identity

Create brand value with a strong identity

Every encounter between your customers and your business is an opportunity to build trust, add value and increase loyalty. By establishing a strong, consistent identity, you can maximise the overall value of your brand and is key to building consumer loyalty.

We create identities that are relevant, unique, memorable, dynamic and can evolve with your businesses. Whether it’s a new identity or an existing brand in need of refreshing, big or small, we can work with you to develop the face and voice of your company.

There’s more to a successful brand than its visual identity. We can help you achieve consistency across all your brand communications, including stationery, advertising, reports and internal documentation.

Identity design services

We make it simple to develop and maintain your brand identity with creative services for logos and corporate identity, naming strategies, brand positioning/repositioning, identity style guides, business cards, letterheads, with compliment slips, email footers, PowerPoint templates, note pads, invitations, fax headers, invoice books and envelopes.

Keen to find out how? Get in touch today.


Great identities aren't created overnight. We assisted New Energy to distill their brand essence through a series of brand identity workshops. We facilitated a discussion through all levels of the company until the foundation elements of the company (from their core values of sustainability, innovation and integrity to their core purpose and what makes them different) were uncovered.

With an identity solidly grounded in strategy, we created their logos, colour schemes, presentations, proposals, brochures, websites and stationary (to name a few). You can find more details on our work for New Energy by clicking the brand link below.




Modun were looking to create a new visual brand for the fledgling coal company. As a Mongolian-focused coal explorer seeking to grow through exploration and acquisition, they needed a fresh identity to cut through the crowded coal exploration field. With excellent imagery and a desire to have a real Mongolia flavour, we developed an authentic stylised Mongolian bow and arrow, cleanly integrating with the letter 'd', together with a traditional and earthy colour scheme to create a clean, strong typographic brand identity.

Along with designing the Modun logo, we also completed business card, letterhead and with compliment designs – with the front of the business cards in English and the back in Mongolian (always fun working with translations in languages we don't understand!). We also continue to work with Modun on investor PowerPoint presentations and other internal templates.


A boutique café is the perfect way to describe Bishop & Clove in Jolimont. It is run by Mary and her family, whose attention to detail in both food and presentation is stand out. Mary's main intent is to produce food that is not only fresh and flavoursome but also full of the passion, from pasta to sandwiches, breakfast, lunch and even take away dinners are covered. Feeling in a 'sweet' mood, enjoy the beautiful small cakes and patisseries too, made fresh daily.

Mary had a clear idea of what she wanted to capture for her brand identity - clean, simple and distinctive - to convey a sense of quality and stand out from other cafes.The outcome is a strong, simple logotype that establishes a feeling of quality and remains unique from the competition.The identity has successfully been applied to indoor and outdoor signage, a stamp and stickers to apply to the food packaging and displays.

Definitely stop by to taste the food and great in-house or drive-through Fiori coffee!