Identity

Create brand value with a strong identity

Every encounter between your customers and your business is an opportunity to build trust, add value and increase loyalty. By establishing a strong, consistent identity, you can maximise the overall value of your brand and is key to building consumer loyalty.

We create identities that are relevant, unique, memorable, dynamic and can evolve with your businesses. Whether it’s a new identity or an existing brand in need of refreshing, big or small, we can work with you to develop the face and voice of your company.

There’s more to a successful brand than its visual identity. We can help you achieve consistency across all your brand communications, including stationery, advertising, reports and internal documentation.

Identity design services

We make it simple to develop and maintain your brand identity with creative services for logos and corporate identity, naming strategies, brand positioning/repositioning, identity style guides, business cards, letterheads, with compliment slips, email footers, PowerPoint templates, note pads, invitations, fax headers, invoice books and envelopes.

A boutique café is the perfect way to describe Bishop & Clove in Jolimont. It is run by Mary and her family, whose attention to detail in both food and presentation is stand out. Mary's main intent is to produce food that is not only fresh and flavoursome but also full of the passion, from pasta to sandwiches, breakfast, lunch and even take away dinners are covered. Feeling in a 'sweet' mood, enjoy the beautiful small cakes and patisseries too, made fresh daily.

Mary had a clear idea of what she wanted to capture for her brand identity - clean, simple and distinctive - to convey a sense of quality and stand out from other cafes.The outcome is a strong, simple logotype that establishes a feeling of quality and remains unique from the competition.The identity has successfully been applied to indoor and outdoor signage, a stamp and stickers to apply to the food packaging and displays.

Definitely stop by to taste the food and great in-house or drive-through Fiori coffee!






Great identities aren't created overnight. We assisted New Energy to distill their brand essence through a series of brand identity workshops. We facilitated a discussion through all levels of the company until the foundation elements of the company (from their core values of sustainability, innovation and integrity to their core purpose and what makes them different) were uncovered.

With an identity solidly grounded in strategy, we created their logos, colour schemes, presentations, proposals, brochures, websites and stationery (to name a few). You can find more details on our work for New Energy by clicking the brand link below.


Modun were looking to create a new visual brand for the fledgling coal company. As a Mongolian-focused coal explorer seeking to grow through exploration and acquisition, they needed a fresh identity to cut through the crowded coal exploration field. With excellent imagery and a desire to have a real Mongolia flavour, we developed an authentic stylised Mongolian bow and arrow, cleanly integrating with the letter 'd', together with a traditional and earthy colour scheme to create a clean, strong typographic brand identity.

Along with designing the Modun logo, we also completed business card, letterhead and with compliment designs – with the front of the business cards in English and the back in Mongolian (always fun working with translations in languages we don't understand!). We also continue to work with Modun on investor PowerPoint presentations and other internal templates.


Global Construction Services / Branded USB Flash Drive

GCS business card sized USB drive

GCS were looking for branded merchandise to be able to give away to clients as well as employees and also be able to deliver proposals and other information in digital format. We sourced these business card style USB thumb drives and created branded graphics for both sides of the card.



The quality of digital printing has improved leaps and bounds in recent years, it's now seen as the go-to option for short run printing. Colour consistency and fast lead times are words that put a smile on any graphic designers face! Optima Digital are a well-established digital printing and mailing company who supply it all using state of the art equipment and processes, unfortunately their brand was still dancing to the sounds of the 90’s and desperately needed some new threads! 

First thing to go was the name, out went Optima Digital and in came iprintplus, ‘i’ for information, ‘print’ because that’s what they do around the clock and ‘plus’ because there’s more to this company than just printing! The client wanted a modern, refreshing, colourful, dynamic logo in tune with the industry and engaging to clients. The ‘i’ became the focal point, it was stylised to form an abstract character, used as a stand-alone element and italicised to convey speed of delivery and service. Now for the specky part, because there’s more than one string to this company’s operations bow, we added a byline to the logo that can be changed as new services are added and marketed. Splashed with a full set of CMYK colours and a unique shade of lime green representing the environmental advantages digital printing offers, the logo covered all bases. 

Release the brand! What better than a personalised DL mailer with business card to introduce and show off the new look, printed, varnished, diecut, folded and mailed to clients, new and existing, in under 24hrs!

It’s a rebrand that’s certainly hit the ground running, so stay tuned: there’s more in the pipeline from iprintplus. If your brand could do with a squeaky clean refresh give us a call, we’d love to talk to you.

When we decided it was time for a complete rebrand for our business we had no hesitation in choosing Alyssa, Paul and the great team at Design City to do the job for us as we have been working with them for well over eight years and always found their designs to be very eye catching and the team always willing to go the extra mile and think outside of the square.

The brief we gave the team at Design City was, to say the very least, a very sketchy and of little help to them in what we wanted! Basically they were told to come up with something new, vibrant and to ensure it encompassed everything we do and were left to get on with it. We believe the outcome was absolutely brilliant and we were all thrilled with every aspect of their work.

We have no hesitation in recommending the fantastic team at Design City for any website and general design you require.

Gary King, Managing Director, iPrintPlus