ABCO / Corporate Profile
With operations expanding into Sydney targeting larger corporate clients and a motivated sales team eager to get their hands on printed marketing material, Abco required a superior quality corporate profile that would sit comfortably on any board room table, something tactile, visually engaging and with the all important WOW factor!
As a premier supplier of cleaning and hygiene products the profile needed to take a different tack, no unsightly product images of mops and buckets, instead we focused the market sectors; Hospitality, Healthcare, Education and the growth industries of Industrial and Mining to name a few.
The profile was required to fit a standard C4 envelope for mailing purposes, not restricted by this we opted for a six page fold out cover, further embellished with die-cut windows, blind embossing, matt lamination and a spot UV varnish! Who said we don’t like to challenge printers? The internal saddle stitched pages are clean and uncluttered with a minimum amount of text, full page commissioned photographs and testimonials from established clients...who doesn't like to read the nice things a client says about you.
The final printed piece exceeded our clients expectations in design, photography and printing, more importantly the corporate profile has been received well by the sales team and proven invaluable as a marketing document for Abco.