Cat Haven / Cat Chat Magazine
Cat Chat is Cat Haven’s quarterly newsletter, which updates their cat-loving follower with news, stories and events that take place in the haven.
For 9 years, Design City has supported Cat Haven by building their brand and website, allowing them to focus less on building their public identity and more on doing what's important to them.
Cat Haven came to us to give Cat Chat a new look, as they wanted it to have a ‘magazine’ feel that would be able to be circulated easily and have a modern, updated look.
The new 20 page magazine includes a feature article, a message from CEO Roz Robinson, interviews with Cat Haven’s past and present volunteers, upcoming fundraising events, community stories, and the latest Cat Haven news with tips from their vet.
The magazine is printed on 80gsm glossy stock to give it that 'magazine feel' whilst also being easily folded down to DL for mailing.
The updated visual design have introduced more colour, bigger and brigher imagesas well as an all new and modern page layout. This gives it a contemporary yet friendly feel, whilst continuing to incorporate strong elements from the previous Cat Chat.
Working with Design City on the complete redesign of Cat Chat Magazine was a pleasure, especially considering it was such a massive shift from a standard newsletter style to a complete, modern magazine style publication. They came up with a fantastic concept and made the production of the magazine in future issues a breeze.
Chandra Woodley—Marketing & Communications Officer