Cat Haven / Fostering, Sponsorship, Adoption & Donation Brochures
Cat Haven required a number of information brochures to hand out to their clients for details on foster caring, pen sponsorship, boarding, bequest program, adoption and the overall charity. The brochures incorporate a range of colours to distinguish each, whilst keeping the same style across all the range. Each one follows the existing look of Cat Haven brand: a striking close up of a pair of cat's eyes.
The brochures have all been created in an easy to handle small format (DL and A5 size). The DL brochures fold out to reveal information, maps and, of course, plenty of pictures of cats.
Cat Haven also wanted a brochure for their Bequest Program, but with a different look to the others. We used a beautiful full-page image on the cover of the A5 brochure to create a softer, appealing look that makes an emotional connection. The internal pages feature black and white images from one of their volunteer photographers, Alicia Cook, and a full double page, colour image as the centre spread.
Overall, the varying colours of the brochures work well together to make each brochure unique, recognisable and easy on the eye.
Over the course of a year, we worked closely with Design City to design a full suite of brochures for the different product/service areas of Cat Haven, where they integrated the existing brand carefully into the suite. They were particularly helpful with suggesting ideas for layout and selecting great strong images. The process was easy and professional from initial concept right through to final print and delivery of the brochures.
Chandra Woodley—Marketing & Communications Officer