Tarralea Grove Extra Virgin Olive Oil / Retail Product Labels
Standing out on a supermarket or providore’s shelf is always difficult, especially in the highly competitive Extra Virgin Olive Oil space. Anne and Barry produce two varieties of Extra Virgin Olive Oil at Tarralea Grove in Jarrahdale, 50km south of Perth, and we can tell you from first hand experience it’s absolutely delicious!
When Tarralea came to us with the job of creating bright, fresh and modern labels for their two varieties of olive oil, we relished the challenge. The most important consideration for us was how we were going to have the product stand out on a shelf and in the minds of a consumer.
Rather than using the traditional images of olives, trees and rolling hills, we decided to use bright colour, bold and simple fonts. The combination of black and solid yellow set against the green glass bottle was very effective in standing out in a competitive market. The style also translated easily and effectively to stationery items and other labels and will continue to be an asset to the business as the company grows.