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How Google’s mobile ranking changes will affect your business

  • Websites
  • Apr 2015
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As of 21 April 2015, Google will use mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimised for mobile platforms. This basically means that any business with a website needs to be mobile friendly in order to keep up with Google’s ranking system. If you have an old non-mobile friendly website, it will be penalised when searched from a mobile device.

These changes will make it easier for mobile users to find relevant, high-quality search results that are optimised for their devices, creating a better search experience. Google provides very clear recommendations on what you can do to make your website mobile-friendly. If your business website as not yet adopted responsive design, here is where to start:

  1. Review Google's guide.
    Check out Google’s guide to mobile-friendly websites

  2. Take the Mobile-Friendly Test 
    Test your website and see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.

  3. Contact Design City.
    We will review the Mobile Usability of your website and recommend a customised responsive design solution.

Google recommends responsive web design as the industry best practice for websites. A responsive website seamlessly adapts itself to whichever device it is being viewed from.

As a larger percentage of website visitors use their mobile phones to search the web, making sure your site is mobile-friendly is now more important than ever.

  • responsive
  • websites
  • seo

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