responsive web design

How will responsive web design help your business?

  • Websites
  • Apr 2015
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This info-graphic highlights the benefits of Responsive Web design and makes a strong business case to go mobile-friendly.

  • websites
  • responsive
  • user experience
  • seo
benefits of rwd

1. Google loves it

It adheres completely to Google’s recommended configuration for creating mobile-optimised websites: device optimised content, clean link structure and better user experience.

2. Search Engine Friendly

A responsive website runs on a singly URL, which minimises the chances of on-page SEO errors and makes it easier for search engine spiders to crawl your site.

3. Easier to manage

A responsive site with a single URL is far easier to manage than a non-responsive site that has separate mobile and desktop URLs.

4. Enhanced User experience

A responsive website adapts to any device and screen size, offering your visitors a seamless and optimal experience that results into ranking your website higher in Google.

5. Cost and Time effective

A responsive website has a single version of the source code that works on all devices. So maintenance cost and administration time is less as compared to a non-responsive one.

6. Flexibility for future devices

Responsive website design is future-proof. Meaning it will continue to maintain its look for future devices, such as watches, TVs, glasses etc

7. Lesser bounce rate

A responsive website doesn’t require users to zoom or scroll around to find what they are looking for. This keeps them longer on the website, which results in decreased bounce rate.

8. Boost sales and conversion

Having mobile specific features and easily readable content, a responsive website helps you expand your audience, which results in generating higher conversion rates and increased sales.

Is your website mobile ready?

Now is the time to prioritise responsive design in your website and online strategy budget.

If you have had Design City create a responsive website in the last few years, your website may see higher rankings as non-responsive sites are penalised. However, older websites will receive less visitors as a result of Google’s new ranking changes.

One thing is certain, you don’t want to fall behind and watch your competitors launch responsive websites while yours is still stuck in 2010 (or earlier). The time to get responsive with your web design is now.

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