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The Importance of Design

  • May 2019
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So why is Design so important?  

Not only does design help attract attention towards your marketing, it can also enhance the quality of your message. Today we delve into the importance of design for your business.

You need to establish your Brands Identity.  When you think of the world’s most well-known brands, you can instantly picture their logos, unique colour schemes, and even fonts. This isn’t something these brands luckily stumbled upon; a lot goes into developing the ideal logo, finding the perfect colour scheme, and making the right font choices.

The fonts you use are a reflection of your company, much like the clothes you wear to an important sales meeting. Some fonts are more comparable to suits, while others are more comparable to pyjamas.

Be sure to consider your colours carefully.  Psychological studies have been conducted to see how people perceive different colours, and marketers use that in their branding to help convey quality or a different message. Certain colours can create excitement or sadness, increase appetite, or even create a feeling of warmth or coolness.

With so many companies competing for attention online these days, having exceptional design is one of the best ways to differentiate yourself from the crowd. You need to raise the visibility of your campaigns.  Getting your target persona’s attention is just one part of the equation, however. Once you have your persona’s attention, you now need to keep their attention, and good design helps you do that.

Great design can do a lot to help improve your marketing efforts, and it does more than just help your content stand out. Using the right design can help influence more conversions, and ultimately improve your ROI.

Your target audience should be your primary design inspiration. When they visit your site, you want to be thinking how it looks and feels in terms of style, and how they might navigate and interact with your site from different landing points (blog, homepage, landing pages, etc.). You want to use imagery, colour, and fonts that are appealing to them and support your brand’s message and values.

Its not always about looks.  A lot of design choices are based on aesthetics. However, it’s not always the case. For example, when designing a website, the first and most important thing you design for is user experience. Looks are secondary. A good designer makes the design work around the content of the website, and helps that content stand out, which helps your customer move smoothly through your site.

As the saying goes, you get what you pay for.  If you’re looking to give your website or brand a complete makeover, investing in a good designer is always worth the extra cost. An experienced designer will help eliminate a lot of the guesswork involved with design, and will dig right into your brand and personas to develop the best options.

Good design decisions aren’t just made by chance; they’re made after hours of intensive research, strategy and careful planning by your design team.

If you are ready to create the perfect design for your company, give us a call.

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