The quality of digital printing has improved leaps and bounds in recent years, it's now seen as the go-to option for short run printing. Colour consistency and fast lead times are words that put a smile on any graphic designers face! Optima Digital are a well-established digital printing and mailing company who supply it all using state of the art equipment and processes, unfortunately their brand was still dancing to the sounds of the 90’s and desperately needed some new threads!
First thing to go was the name, out went Optima Digital and in came iprintplus, ‘i’ for information, ‘print’ because that’s what they do around the clock and ‘plus’ because there’s more to this company than just printing! The client wanted a modern, refreshing, colourful, dynamic logo in tune with the industry and engaging to clients. The ‘i’ became the focal point, it was stylised to form an abstract character, used as a stand-alone element and italicised to convey speed of delivery and service. Now for the specky part, because there’s more than one string to this company’s operations bow, we added a byline to the logo that can be changed as new services are added and marketed. Splashed with a full set of CMYK colours and a unique shade of lime green representing the environmental advantages digital printing offers, the logo covered all bases.
Release the brand! What better than a personalised DL mailer with business card to introduce and show off the new look, printed, varnished, diecut, folded and mailed to clients, new and existing, in under 24hrs!
It’s a rebrand that’s certainly hit the ground running, so stay tuned: there’s more in the pipeline from iprintplus. If your brand could do with a squeaky clean refresh give us a call, we’d love to talk to you.