Global Construction Services Limited Annual Report 2012
As one of the less ‘sexy’ aspects of design, report design is easy to overlook. Pages of text, financial information and, oh gosh, all those tables! But reports—good reports—can easily communicate complex information. And only a handful of companies understand how important Reports can be to add shareholder value and boost your image in the market.
GCS were looking to go bigger and better than last year. Starting with a unique landscape format, the report is as much excellent marketing material as it is excellent reporting. Internally, the report showcases the scope of GCS projects with double-page spreads of on-site photography, highlighting their key values of Quality, Performance, Reliability and Experience. We do a lot of photography with GCS, and the Annual Report is the perfect showcase for some amazing shots and amazing projects—from the QEII Medical Centre, to Fiona Stanley Hospital, Worsley Cogen Project and Parker Point Fuel Wharf.
Infographics are used internally to not only easily express complicated financial metrics across multiple years, but also keep the report interesting and fresh. The financial information has been set out to be everything an investor could want: easy to read, digest and understand.
The report is finished with a UV varnish of the GCS key values on a matt-laminated cover.