A persons online journey generally starts with typing some search terms or ‘keywords’ into a search engine such as Google or Bing. This act will set the search engines on a path to find the most relevant web pages in relation to the keywords. It’s the search engine’s job to find the most appropriate content and display these results in order of relevance, so the results that organically appear closer to the top will ultimately be influenced by SEO. The term SEO stands for Search Engine Optimisation and it’s basically the process of increasing a websites visibility in search engine results page (SERPS) via a number of strategies and methodologies.
There are many reasons to invest in SEO, here is a list of just 5:
1. It increases traffic to your website
It’s no secret that the higher your position in the SERP’s the more impressions and clicks you will receive.
2. Improves ROI
SEO can provide the most accountable and trackable results of all sales activities through comprehensive analytics.
3. Enhances brand awareness
When you are top of the search engine results pages you are top of mind for visitors.
4. Encourages competition
Even if you are a small entity you can still compete online with larger companies online.
5. You can target new customers
If you have more visibility than your competitors then you have a better chance of winning the business.