Once we have completed the SEO setup including market/keyword research, the technical audit and onsite optimisation we then turn our focus on the all-important content marketing.
Content marketing or SEO marketing is made up of a number of on-site and off-site elements.
Website Content Management
It’s no secret that Google loves content and the more relevant and up to date the better. We keep your website content current and relevant, concentrating on the main service/product pages then delving down as far as the contact page. We ensure that content on these pages are text rich with all your keywords highly optimised to ensure that search engines find what they are looking for.
Blog Content Plan, Creation & Management
A great way to keep your content fresh and produce lots of relevant content is through a blog. Here at Design City we can create your business a blog content plan and get to work on writing all the share-worthy content. We have a team of budding bloggers who have years of experience in this field who can create exquisite content that speaks your brand. Al blog will not only create an avenue for you to create and share content but it will also be a place that will also attract natural links back to your site. It’s a win win situation.
Outreach forms a significant portion of our SEO strategy here at Design City. Here we will craft top quality, unique, relevant copy and outreach it to our network of top quality authoritive sites relative to your service/product. Once your content has been placed on these sites it will gain you coverage and ultimately referral traffic. The more traffic you receive, the higher the chance of making conversions.
Press Release Creation & Optimisation
At Design City we have a team of online PR specialists on hand to not only create and distributeyou releases, but also assist in identifying newsworthy topics, writing press releases and optimising these for the web.