Aussie Modular Solutions
Aussie Modular Solutions (AMS) engineers, designs, manufactures and installs modular buildings for the resource, commercial and residential sectors. Formerly Aussie Portables and Alternative Living, the newly formed AMS needed to leverage its reputation as one of Western Australia’s most trusted modular, prefab and transportable providers and create a strong online identity to cut through in a very competitive market.
Design City were engaged to design and build the AMS website from the ground up, utilising the existing materials from the previous companies as well as the newly developing materials that were somewhere between planned and being created.
We initially sat down with AMS to work through the site information architecture and content strategy. We decided to move forward with a client-focused strategy as the diverse target audience of the company leant itself to creating focused areas of the site for specific user groups. We worked with a web copywriter and AMS to create the content specifically for the web and looked at innovative intelligent ways we could have users interacting with the site.