BroomeTown was referred to us by one of our previous website clients. Toni and Richard were looking for a revamp of their boutique accommodation website. With a purpose-built property and remarkable #1 position on Trip Advisor (and superb 98% scores on other booking sites), BroomeTown needed a website that looked appealing and showcased the standard of the property.
After extensive discussions, we focussed the website on including a responsive design; increasing direct bookings via an online booking engine; highlighting the amazing reviews on booking sites; and showcasing the luxury-style accommodation with big pictures and a revamped brand. Making the unique design of BroomeTown come to live was great.
Our final website incorporated video and new property photography, along with easy-to-use information architecture. Each page contained beautiful hero photos, as well as an array of luxury branding photos. A new ‘Experience’ section highlights some of the amazing attractions in Broome and the local knowledge that you get from Toni and Richard.