Tonkinson Colorectal Cancer Research Fund Website & UX Review
The Tonkinson Colorectal Cancer Research Fund is an organisation dedicated to improving the lives and treatment of people with colorectal cancer by supporting medical research into the disease. Since 2009, the Tonkinson Research Fund has been working with both local and international like-minded research organisations. Tonkinson Research Fund asked that Design City build the final content managed website.
User Experience Review
To ensure usability and accessibility of the designs, we were engaged to provide some User Experience insight into the design phase and discuss our findings with the project team. We uncovered over 25 considerations over the following areas:
- Information architecture
- Content strategy
- Content management
- Technical and browser/device compatibility
Design, Build and Beyond
The brief was exciting: in cooperation with Giant Advertising and Writing by Steve Browning, create a website that would tell a story and connect with visitors on an emotional level.
The design follows clean lines, brand colours and is visually appealing. With the support of some great photography, the landing page has 4 crisp, cycling and high-resolution photos to guide users through the site and allow them to explore the content. We had to walk a fine line between image quality and site responsiveness to keep the home page animations fluid which was an interesting challenge! The site is rich with content that informs the user about the story of the organisation and it’s current projects, yet is written in a manner that is compelling to read.
The result of our collective collaboration is a stunning website that will continue to expand as the organisation continues to make an impact on colorectal cancer research.